12+ years developing marketing strategy and building digital marketing programs end to end, from campaign strategy and marketing automation to martech implementation and CRM migrations, across agency, freelance, and in-house roles.
My work covers the full arc of a marketing program: growth strategy and sales enablement, martech implementation and CRM migrations, campaign strategy, and marketing automation across platforms like HubSpot, Salesforce Account Engagement (Pardot), and Marketo. As Director of Demand Generation at a marketing agency, I built a demand generation practice from the ground up and scaled it into a team of 10+ specialists.
I've worked across industrial, technology, fintech, professional services, and healthcare clients. Copywriting, SEO, social media, budget planning, and team management all show up in how I run a program day to day, alongside the strategy and automation work. Usually it comes down to the same underlying problem in a different system each time: how do you connect what a business already knows about its customers to marketing that runs without someone manually pulling the trigger.
The client needed to build interest and drive attendance for an educational webinar introducing an innovative pharmaceutical pump control product, targeting key audiences across North America and Europe across multiple digital platforms.
The client's usual channel for reaching distributors and prospects, regional in-person trade shows and seminars, disappeared with no warning. They needed to keep generating leads and staying visible to their distributor network without an event floor, travel, or a traditional show budget.
Session recordings were repurposed into social content and a distributor training library. The public event unexpectedly reached state regulators, engineering firms, and university programs, audiences that wouldn't typically attend an in-person regional show.
Neither client had a way to systematically collect customer feedback tied to the actual lifecycle of their product or service. Feedback was manual, inconsistent, and disconnected from the moment that mattered most.
Two proof points that the same underlying skill, turning a client's own operational data into a reliable, automated feedback loop, adapts across completely different systems and industries, rather than being a one-off solution.
